Computer Terminals to Assist Customers in Stores

Suggestion: Install computer terminals in large stores that assist customers in the location of the products they are looking for.

Description: Customers in large stores, particularly in those with few & none sales assistants, have trouble to find the products they are looking for. Some computer terminals, strategically located in the store, would prove very helpful for this purpose.

Pros: Customers leave store without buying products available in the store.

Cons: Customers will only buy what they originally were looking for (as opposed to getting interested in other items he/she was not looking for, while walking around the store).

Drivers: Corporations & owners of big stores. Examples: Walmart, Target, Publix.


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